Jade Blue/CGI & 3D
End of Season Sale
A CGI campaign that took the Jade Blue End of Season Sale into six city skylines.
Jade Blue's End of Season Sale needed to land in every city at once.
So the sale was built into the skyline each city already knows.
The Brief
Announce one national sale across six markets without six separate shoots, and make each film feel local rather than adapted.
The Build
Each city's own landmark was rebuilt in CGI and the sale was staged into its architecture, matched to the real light and weather of that skyline.
- Landmark and skyline rebuilt per city in 3D
- Garments and sale graphics scaled into the architecture
- Lighting matched to the plate, city by city
- Delivered as vertical films cut for social
- Client
- Jade Blue
- Discipline
- CGI & 3D
- Objective
- Take one national sale into six cities without six shoots.
- Craft
- Each city's landmark rebuilt in CGI and lit to match the plate.
City films
Result
One campaign idea, spoken in six local skylines.
