CaratLane — India/CGI / Ideation / Creative Strategy/September 2025A Coin That Connects India
CGI campaign visual.
The Idea
A 0.5g festive gold coin became the centre of a much bigger visual story.
We turned the coin into a symbol of prosperity travelling across India, blending real landscapes with hyperreal CGI to create scale, warmth and a strong festive identity.
Craft
Real India × Hyperreal CGI
- Hyperreal product detailing
- Cinematic lighting and reflections
- Real-location integration
- Large-scale visual storytelling
Recognition
Best Use of Video for Social Media
- Awarded for
- A Coin That Connects India
- Brand
- CaratLane
