Naturals Ice Cream/CGI & 3D

Naturals Ice Cream

CGI films for a seasonal berry campaign and a Chennai launch.

Seasonal Campaign

Berrilicious

Seasonal berries became larger-than-life flying installations, keeping the flavours at the centre of the film.
Chennai Launch

Naturals Express

A familiar Chennai local train became a flavour-filled arrival announcement for Naturals.

Behind the CGI

Berrilicious BTS
Chennai Launch BTS

In Store

Store screen cut

Selected Recognition

The CGI Scoop That Melted the Internet

  • MADX Awards 2025

    Best Video Marketing Campaign. Gold.

  • MADX Awards 2025

    Best Brand Storytelling Campaign. Gold.

  • e4m Maverick Awards 2025

    Best Use of Video or Animation. Bronze.

Awarded campaign: Naturals Ice Cream × Craywingz.

Credits

  • Both campaigns created in collaboration with Drink Water Design Studios.
  • CGI and production by CravStudios.

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