Titan/CGI & 3D

Edge by Titan

CGI product launch film.

The final film: Edge by Titan
Client
Titan
Discipline
CGI & 3D
Agency
FCB Kinnect
Objective
Make an ultra-slim automatic watch feel luxurious while revealing the engineering inside.
Craft
Rebuilt from reference, then shaped through material, light and motion.
Shots
Shot 01
Shot 02
Shot 03
Shot 04
Shot 05
Shot 06
Shot 07
Shot 08
Two Edge watches, black and white dials, in a light sweep
Three-quarter view of the Edge watch with white dial
Macro detail of the Edge crown and bracelet
Exploded view of the Edge watch components
Result

A luxury launch film balancing product desire with mechanical detail.

Next project
CaratLane gold coin CGI travelling across Indian landmarks — Gateway of India, Taj Mahal and Hawa Mahal

A Coin That Connects India

CaratLane/CGI & 3D