TVS/CGI & 3D

Raider | Launch Film

Automotive CGI built for the launch campaign.

Created in collaboration with FCB Kinnect.

TVS Ronin motorcycle in a wide cinematic CGI frame

The Films

TVS Raider Launch Film

The Brief

Reveal a full motorcycle range with the control of a studio and the drama of a stage.

The Build

  • CAD-accurate modelling of every variant
  • Shading for paint, chrome, rubber and anodised alloy
  • Stage lighting designed as a set, not a render
  • Camera language cut to the launch edit
Client
TVS
Discipline
CGI & 3D
Agency
FCB Kinnect
Objective
Launch the Raider iGO range entirely in CGI.
Craft
Full CG build, lighting and grade. No unit, no location.
TVS Raider iGO range lined up on lit platforms in a CGI stage
Range reveal, full CG stage
TVS Raider motorcycle hero side profile in low key lighting
Hero profile
Close CGI detail of the Raider tank shroud and front fork
Shroud and fork detail
Close CGI frame of the Raider front wheel, disc brake and red alloy
Alloy and brake detail
Raider digital instrument cluster rendered in CGI
Cluster UI in CG
Raider handlebar mode switch close-up with ride mode graphics
Ride modes
Result

One film, every colourway, cut for launch across platforms.

Next project
Retail CGI of a Jade Blue shirt inside a 3D window carved into a heritage pink facade

End of Season Sale

Jade Blue/CGI & 3D